Featured Works
Crafting campaigns that resonate and deliver measurable results
Multi-Channel CRM Campaign Excellence
Executed over 50 global marketing campaigns annually across Europe and Asia for Yolo Group, coordinating with product, design, and marketing teams to drive engagement and retention.
Key Results:
- ✓Achieved 20% above target engagement for new feature launches
- ✓Exceeded retention and reactivation targets by 35% in key markets
Japanese Market Localization Strategy
Led CRM localization for Japanese customers at Yolo Group, adapting communications and promotions to cultural preferences while maintaining brand consistency across multiple brands.
Key Results:
- ✓Increased customer lifetime value by 10%
- ✓Successfully managed multiple brand strategies
Franchise Marketing Transformation
Advised franchise schools at Digital Hollywood on marketing strategies, managing social media campaigns and developing business plans for new franchise launches in mid-sized Japanese cities.
Key Results:
- ✓60% increase in average monthly sales within a year
- ✓Launched 4 new franchises successfully
More Works
Brand Ambassador Campaign Management
Organized multi-channel branding campaigns with brand ambassador Baruto (Kaido Höövelson) for Yolo Group's Japan market, coordinating content, creatives, and translations across stakeholders.
Key Results:
- ✓Successfully launched campaigns across multiple channels
- ✓Coordinated with international stakeholders
Content Marketing & SEO Strategy
Produced over 30 articles in Japanese across 8 different media platforms, including discussion events, press releases, and interview articles with professional photo shoots.
Key Results:
- ✓30+ published articles across 8 media platforms
- ✓Covered events, press releases, and interviews
Brand & Marketing for Best-Selling Author
Support Daisuke Yosumi, a Japanese best-selling author, managing schedules, organizing talk events in Japan and Europe, and handling social media for Japanese and international audiences.
Key Results:
- ✓Successfully organized international talk events
- ✓Managed bilingual social media presence