About Me
Building bridges between brands and audiences across cultures
Bio
I have over 6 years of experience in CRM and B2C marketing, managing campaigns and communication strategies across multiple channels. My expertise includes marketing automation, performance analysis, and campaign execution for e-commerce and IT brands operating in over 20 countries. I am confident in my ability to effectively use Salesforce, Pardot, MicroStrategy, Customer.io, Mailchimp, HTML, and Jira to manage campaigns and streamline processes.
Location: Vantaa, Finland
Email: misatorii.mt@gmail.com
Phone: +358 45 160 2418
Skills
Experience
Brand & Marketing Manager | Executive Assistant
Team YOSUMI | February 2024 - Present
Support Daisuke Yosumi, a Japanese best-selling author, managing schedules, organizing talk events in Japan and Europe, handling social media for Japanese and international audiences, and supporting branding and marketing for Japanese and European markets.
CRM Lifecycle Specialist
Yolo Group | June 2023 - December 2024
Achieved 20% above target engagement for new feature launches through multi-channel marketing. Executed over 50 global marketing campaigns annually, coordinating with product, design, and marketing teams. Exceeded retention and reactivation targets by 35% in key markets like Europe and Asia.
Japanese CRM Manager
Yolo Group | October 2022 - June 2023
Localized CRM communications and promotions for Japanese customers, increasing customer lifetime value by 10%. Planned marketing strategies in Japanese markets for multiple brands and reported marketing initiatives weekly and monthly.
Sales and Marketing Consultant
Digital Hollywood Co., Ltd. | October 2020 - September 2021
Advised franchise schools on marketing, resulting in a 60% increase in average monthly sales within a year. Consulted on launching four new franchises, developing business plans and marketing strategies. Managed Facebook, Instagram, and Google Ads for ten franchises.
Web Content Writer
Freelance | January 2019 - Present
Write web content, articles, blogs and interviews in eight different media in Japanese. Produced over thirty articles on discussion events, press releases, and interview articles with photo shoots.